DEST 2007: The Funding Regime of Academic Work
According to the bistro maths of the ANU Research office and my own paperwork, I stand to have produced nearly $30K of research funded output last year – an A1 research book, 3 C1 journal articles, and 4 D1 conference papers.
- A1: Dann S and Dann S (2007) Competitive Marketing Strategy, Pearson Education: Brisbane
- C1: Dann, S (2007) "Lifestyle sponsorships and player lifestyle breaches: Opportunity, not loss" Monash Business Review
- C1: Dann, S. Harris, P, Mort, G. Fry, M.L. and Binney W (2007) Reigniting the Fire : A contemporary research agenda for social, political and non profit marketing, Journal of Public Affairs, 7 pp291-304
- C1: Dann, S (2007) “Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns” SMQ 13(1) 54-62
- D1: Fry, M L and Dann S (2007) "(Near) Enough is (Good) Enough: When to rethink the zero tolerance level in road safety campaigning?" International Nonprofit and Social Marketing Conference 27 – 28 September Brisbane
- D1: Dann, S (2007) The Life and Death of Marketing, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
- D1: Dann, S and Jensen, B (2007) Brand Personalities with Real Personality: Strategies for Individual Brands and Branded Individuals in the Entertainment Industry, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
- D1: Johns, R, Hughes, A and Dann, S (2007) The Application of Innovation Adoption Frameworks in Marketing Education, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
Here’s to the return of the DEST point system, where the One True Metric (to rule them all) grants equal weight (and $4400) to a conference paper, journal article or book chapter, and scores a research book at five points ($20K).
May it grant us funds in 2008 and evermore
