Political Marketing, Kevin07 and the media

By | June 10, 2008

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A short time ago, in an electorate quite nearby, there was an election. A small matter, and one which Andrew Hughes and I spent a good deal of time watching, analysing and trying to write up to meet a series of deadlines around the same time as the vote was on. The end results of the first paper we wrote (Howard’s leading) rewrote (Howard’s losing) rewrote again (Howard’s lost) and finally rewrote (Kevin07 FTW) once the dust had settled, and the analysis was finally possible.

The paper came out in the Monash Business Review at the end of April (academic version is under embargo until October). We put out a press releases to discuss the finds, and let’s just say, it’s was a good day to be an academic. Andrew was fielding the media calls whilst I stood around in class, and I think he clocked up half a dozen radio interviews across the country.

For posterity (and bragging rights) The Hughes and Dann political marketing machine media coverage on the Lessons of Kevin O7:

It’s good to be doing work on local issues, topical content and ideas that suit the Australian Political Marketing spectrum rather than just focusing on writing for the esoteric internationally focused Tier 1 journals. It’s even better when the media picks up the story and runs with it.

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One thought on “Political Marketing, Kevin07 and the media

  1. winston

    Did you notice The Age spelled your name wrong.

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