It was thirty eight years ago today,
Kotler and Zaltman taught the band to play
They’ve been going in and out of style
But they’re guaranteed to raise a smile.
So may I introduce to you
The act you’ve known for all these years,
Kotler and Zaltman’s Social Marketing Club Band…(with the usual apologies to the Beatles)
Given the whole East Coast Roadshow is based around visiting Australian Social Marketing academics to share our experience, on behalf of the Tour Party, social marketers of the Kotler kind, and all of us in the social change through marketing methods business, thank you Kotler, thank you Zaltman and thank you to all the social marketers out there in industry, government and academia.
Happy nnmmmphth1 birthday Social Marketing.
Now drink moderately, eat sensibly and go get some exercise :)
1 Social marketing is two years and six days older than me.