Word of Mouth Able aka Wombling

It’s time for misappropriation of childhood imagery to explain how something can be “word of mouth able”

Underground, Overground, Wombling Free,
the Wombles of Wimbledon Common are we.

Word of mouth marketing can be overt “RT THIS PLZ”, covert “Hey, didya see the new BLATANT PRODUCT PLACEMENT? Cool eh?” . However it be, if you’re deliberately getting people to talk about it, you’re on the Womble.

Making good use of the things that we find,
things that the everyday folks leave behind.

Word of mouth is about the conversation, and the use of the opportunities that arise naturally in a given situation.  If you’re able to be interesting enough to be talked about in the first place, and interesting enough for people to write posts, leave comments on Twitter or otherwise commit themselves to UGC on the internet.

Uncle Bulgaria, he can remember the days when he wasn’t behind The Times,
With his map of the World.
Pick up the papers and take them to Tobermory!

Word of Mouth Able content doesn’t rely on the slower Mainstream Media (MSM) as it’s a global viral phenomena that out paces.  Yet the news media is also highly contextual, debatable and often the discussion starter than gets the rest of the conversations going in face to face life.  Sure, it’s slow, clunky and awkward, but it’s today’s news isn’t it?  Don’t write off being in the MSM as a great way to restart a flagging Womble run.  Of course, being on the Tobermory is basically being the opinion columnist who repeats select cuts from the MSM’s coverage with added editoral remarks to give the news a second cycle as opinion.

Wombles are organized, work as a team.
Wombles are tidy and Wombles are clean.

Word of mouth marketing is not a solo industry. From sneezers, to influentials, to social networks, to retweeting and beyond, you’ll need real people talking about your content with their friends.  Work as a team, be organised, and clean up after yourselves. A tidy word of mouth campaign is one that’s remarkable by behaviour, and releases control of the conversation’s coverage of the events.  A clean word of mouth campaign is above board, ethical in operation and adheres to the Blog With Integrity principles.

Underground, Overground, wombling free, the Wombles of Wimbledon Common are we!

Word of Mouth can be overt, big budget and high profile as we talk “change” “hope” or chat about the blockbuster hit of the summer.  It can be covert, elusive and exclusive as we pass on quiet hints about the in-place to be, talk about the out-of-the-way little place we know, or use some insider knowledge to impress the people around us with our insight. Underground, overgound. However you’re doing the word of mouth, you’re on the Womble when you’ve got it shouted from the talkback and whispered in the back of taxi cabs.

People don’t notice us, they never see,
under their noses a Womble may be.

It’s the covert arm of the WOMBLE which means we need the higher ethical standards, the integrity, and the genuine credibility of doing something sufficiently amazing that people sit up, take notice and start talking about us to their friends because we’re interesting, informational and worth the price of the conversation.

We womble by night and we womble by day,
looking for litter to trundle away.
We’re so incredibly, utterly devious making the most of everything.
Even bottles and tins.  Pick up the pieces and make them into something new, is what we do!

And so to are the Word of Mouth people. Anywhere a conversation can be made, it’s a chance for that conversation to be about you if you’ve been topical, releveant, interesting and generally womble like in nature.And remember, if you’re going to deliberately make things word of mouth friendly…

You’re a Womble.

Womble it up with pride.