Forthcoming event: QUT Public Seminar September 4
“Concept to Practice: Road testing a definition of social marketing in practice.”
This presentation focuses on the continued development of the definition of social marketing presented at the 2008 World Social Marketing Conference. This overviews the development of the definition, and the subsequent field trials of the definition as a function framework for academic peer review research, development of pedagogical frameworks and field implementation as the guiding principles of a DrinkWise social marketing campaign.
As social marketing is an applied living discipline, each and every definition represents an attempt to draw a lines in the shifting sands of contemporary practice in order to specify what is (and equally, what is not) a core element of marketing thought. Establishing a new social marketing definition in a highly competitive intellectual field presents a conflicting set of challenges compared to preparing the definition for field trials as a pragmatic set of business and non business guidelines
DATE: Friday 4th September (Please RSVP by Wednesday 2nd September)
TIME: 12.00 – 1.30pm
Contact: Associate Professor Rebekah Russell-Bennett
VENUE: Z1004, Z Block, QUT Gardens Point Campus
Phone: 313 82894
Email: rebekah.bennett@qut.edu.au
For details go to: http://www.bus.qut.edu.au/faculty/schools/ampr/research/seminars/index.jsp#sept1
