Measuring clout.

Not everything measurable needs to be measured.

The data exists.  The mechanisms exists.The nanosecond it’s measured, measurable, and codified, it will be gamed. Gaming will lead to spam, spam will lead to Clout Optimisation Engineering.

Let it be invisible. Let it exist, and let it sit out in the clouds as the known unknown, so those with real clout can exert it, and those who would game the clout metrics desert it in favour of something measured and measurable.  After all, management is the art of doing what is measurable, and measuring only that which you’ve done in measurable ways.

If you’ve got clout, you don’t need clout ranks. If you’re lacking clout, then no Google Clout Rank index will make a difference.

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