East Coast Roadshow Redux: ANU Public Seminar, October 15, 2009

By | October 12, 2009

The last public seminar from the East Coast Roadshow Tour: ANU, School of Marketing Management and International Business, OCtober 15

Evidence based intervention has become the touchstone phrase for social marketing, public health and policy development in Australia in the recent years. The recent release of the Australia: The healthiest country by 2020 report by National Preventative Health Taskforce is based on delivering an evidence based social change platform through education, legislation and social marketing interventions. Whilst the increasing political centrality of the major political parties is suggesting “evidence based intervention” sits as a politically neutral position in pursuit of a common “social good”, the experience of the New Zealand social marketers suggests that a change of government can quickly change what constitutes the “evidence” in an “evidence based intervention”.

The presentation discusses how social marketing as theory, academia and practice sits within the broader social change agenda in Australia. Based on data collected through personal interviews with Australian social marketers, outcomes of the International Non Profit and Social Marketing conference, and from observations of events unfolding in the application of social marketing in the political, government and non-profit spheres, this paper outlines the areas for future debate and research in the application of commercial marketing theory in social change.

Slideshare of the presentation available on the day.