Continuing my run of international social marketing success, I’m one of the National Social Marketing Centre’s recognised Social Marketing Experts in their latest edition of Effectively Engaging People
As part of the World Social Marketing Conference in 2008, several of the senior social marketers were invited to contribute their commentary on social marketing, key issues, and advice for the industry. Two of my favourite bits from the article…
Social marketing increasingly encompasses people from both marketing the social sciences. What are the challenges in bringing together the expertise?
Convincing the outsiders to shut up about ‘dropping the “m” word’. We’re one form of change, one that uses marketing. If there’s no marketing, it’s not social marketing, and it’s not what we do.
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What one thing have you learnt that you wish you knew 20 years ago?
How effective a simple ‘hold the line’ strategy can be for building the self-confidence of the marketing discipline to stand up, claim and reclaim the name of marketing from the people who are misusing, misapply or mismanaging it.
