Data Collection: John Lewis
An impromptu discovery in the form of the John Lewis rooftop gardens, and their #findyoursummer campaign, after being able to buy artificial turf from Evermore to make their gardens look better. It’s interesting to stumble across a collection point and then have to scramble into documentation mode
So the key collects from here need to be the Twitter, Instagram and website.
Instore data gathering consisted of sporadic photos, mostly of the open space, the Lego display, and some Lux testing / light sampling.
The Roof Garden was a constructed reality, with astroturf, all furniture sourced from instore replete with price tags, and five brands vying for consumer trial and bonus sales on the upper deck. It also suffered from serious accessibility flaws – a stair case to access the venue past the reach of the lifts, and a step/lip to reach the outside area. This was clearly not for anyone with a mobility issue.
Field Photos, because who has time for words?
The lego display is impressive, greeting you at the top of the escalator, before ushering you into a series of shelf spaces against two lego mosiac back drops.
Vader and Threepio stick out like lost souls, as if someone’s product manager won an cars auction and then had to work out what to do next. The pillars of Duplo clocks and the wall of bricks are impressive, and more thematic selling points than Wheezy and Golden Rod.click here to read more…