This is how I’ve taken to deciding if I should respond to a call for papers, or a research project, or an offer to go for lunch.

 
I have a distinctive voice when writing in marketing.  Dark cynicism and pop culture references are infused with a certain world view of marketing that few others in the academy have, and even fewer are prepared to commit to paper.  As a marketer, this distinctive branding of my work, and the establishing position in the [...]