Thursdays seem to be my specialty at the moment (I majored in Friday with a minor in Saturday evenings)
It started with an e-mail from the editor of a book where I’d contributed a chapter (albeit two months later than deadline) who had the reviews back, and gave me 16 days (total) to make the changes. [...]
Filed under: ANZMAC Paper, Academia, Marketing, book chapter, conference paper, journal article | Comment (0)
Born the child of Necessity and Invention in 1935, marketing has had a tumultuous life. Declared dead on multiple occasions, it has been simultaneously buried and praised in a manner befitting of hybrid of Schrödinger’s Cat and Shakespeare’s Caesar. Utilising a Whovian construct of death as a means to resurrection (and career enhancement), marketing has been able to die as frequently as has been required to support authoritative statements by senior figures in the academy yet still show up for work on Monday. This paper finds that marketing is indeed dead, insofar as dead means alive and alive means we have a discipline and a continuing day job
Filed under: ANZMAC Paper, Marketing | Comment (0)