I have to admit to still being somewhere between Cloud 9 and a state of shock over the sheer intensity of the conference, and my successes at the Conference.
The Good
First and foremost, a massive thank you to TCP and to the National Social Marketing Centre for the event. I had the honour of working [...]
Archive for the ‘definition of marketing’ category
World Social Marketing Conference (Post Event Reflection)
October 8th, 2008
Brief Commentary on AMA 2007 Definition of Marketing
February 7th, 2008
The AMA (2007) definition is a big upgrade from the AMA (2004), and a robust looking definition that’s only had a scarce few weeks to find its feet, and already looks to be able to handle most of the task of defining marketing for what it is, should be, and will become in the future
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This blog was produced on systems that also process 80s music, boybands and marketing textbooks
This blog was produced on systems that also process 80s music, boybands and marketing textbooks
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