Stephendann.com » Marketing

Health Status

Stephen Dann — Mon, 26 Mar 2012 11:24:30 +0000

So… I’m not well right now. I have medical leave through to April 20, and back-dated to Jan 9. Basically, I have a range of interesting things going wrong at once

On the first two of three blood tests for the year, I have elevated ANA readings, which is why I have a third batch of tests and now have a specialist.
general fatigue, well outside even my tolerance levels of exhausted for working too damn much.
recurring pain. I have the stupidly high pain threshold of doom, and I hurt, a lot, and consistently.
Pain through the feet, ankles, shins, knees and thighs that is disconnected from any exercise levels – pain occurs with or without exercise, but tends not to recur during exercise as much as non-exercise.
Stress. Y’all seen me deal with stupid levels of stress without blinking. Well, I’m not dealing so well with the medical uncertainty stress.
A couple of skin conditions

I was being treated for a wrist injury over Christmas (turns out lack of use rather than overuse. Insert ironic joke here). At that time, I had a couple of preliminary checks done for other problems (leg pain, foot pain). That led to a pair of blood tests which came back with 1 of 19 symptoms out of the ordinary, which led to being sent to a rheumatology specialist for possible arthritis or related. They had incomplete data, so another battery of tests took place, and are still underway. Since I’ve had so much fun this season, I’ve added an asthma check to the list plus I still have the X-ray of the legs, and an echocardiogram to go, all before returning to my specialist on April 20.

It’s possible that I just am paying the long over due bills on my lifestyle, or that I’ve finally gotten too old for this, or that I’ve been lucky and by coincidence happened to stumble onto an early onset of something, or my ludicrous pain tolerance means that I have stress fractures that I never noticed. About the only thing to have been ruled out thus far is lupus (maybe). Frankly, we can speculate, but it does seriously range from broken bones through to kidney problems, autoimmune diseases, early onset arthritis, oesto

I suspect I’m out of warranty.

As a consequence of all hell breaking loose in my body, I’m taking time off work, postponing projects, and cancelling anything cancellable – between now and April 20, I am not opening my work mail, nor am I actively doing anything that’s not exercise/fitness training related or Xbox360 related.

I think it’s called a holiday.

A thought: marketing as a noun

Stephen Dann — Mon, 30 Jan 2012 15:21:13 +0000

What happens if we stop using marketing as a verb?

We no longer ‘market’ much in the same way we don’t medicine or physics or chemistry? We don’t maths an equation, we solve maths equations. So instead of saying “We’ll market this to the customer”, we actually talk specifics of pricing it, promoting it, distributing it and making worth the customer’s attention and money

It’d change a few things now wouldn’t it?

Triple J Hottest 100 Part 29-20

Stephen Dann — Thu, 26 Jan 2012 07:32:41 +0000

30-20: They call the “Will they be in the charts again”? Now admittedly, I’d called it for the 80-100 bracket, but there they went with the line around the Kimbra track which was in the 100-81 bracket.

id	song	comment
29	Drapht – ‘Sing It (The Life Of Riley)	Is this the Ring My Bell for the next generation? Got mto love a track designed almost, but not quite perfectly, to be a TVC soundtrack.
28	Owl EyesOwl Eyes (@ThisIsOwlEyes) – ‘Pumped Up Kicks (Like A Version)	Okay, so a cover of Pumped Up Kicks makes it into the charts. I can’t help but think Owl Eyes is the embodiment of the Ukelele YouTube Girl
27	@Example – ‘Changed The Way You Kiss Me’	Synthpop surges forth, like a giant metallic robot from the future via the 1980s for a quick Duran Duran haircut. Whoever they be, they’re from the future. Oh, this will lend itself to dubstep remixing so nice. Do want thank you. PURCHASED
26	@TheWombats – ‘Techno Fan’	Wombats Part 2. Face it, you’re never going to get as far as you did by Dancing to Joy Division. On the other hand, there’s really not that many bands here this year
25	Kimbra (@kimbramusic) – ‘Cameo Lover’	Seriously, was there a cap on the number of different bands? Kimbra gets the triple, and heads into the hunt for the five pack
24	TheWombats – ’1996′	Okay, alright already. I get it, Only 40 different bands for the tiop 100. Sheesh. Also, the Wombats seem to be describing this Hottest 100 – it’s like 1990s all over again (and again) (and again). Pray for dubstep salvation
23	Emma Louise – ‘Jungle’	Yay! New content! New person, and nice bass lines under a voice like it escaped from Adele’s production line. PURCHASED!
22	Snakadaktal (@snakadaktalband) – ‘Air’	Caution: Contents contain guitars and MGMT style vocal lines. The dying roses and teen angst made from genuine teenage angst. Unearthed High Winners. Silverchair, your legacy is calling.
21	@Skrillex – ‘Scary Monsters And Nice Sprites’	And here comes the first audible sigh from the audience. Wait. A drop! Hey Skrillex, sup dude? And the complaining about modern music is on!

And yes, hearing people complain about Skrillex amuses me.

Triple J Hostess Pies presents…

Stephen Dann — Thu, 26 Jan 2012 07:04:55 +0000

So I got distracted along the way to final 20. Have an amazing Hostess Pie moment.

Triple J Hottest 100: Early Picks

Stephen Dann — Wed, 25 Jan 2012 14:39:41 +0000

100-81: One of the big songs of 2011 gets knocked out early, thus sparking a twitter storm of outrage at how this song could be eliminated so soon…which was the point of the song getting knocked out. Options include Pumped Up Kicks, something by Skrillex, or the popular Kayne track

80-61: First of the Triple Play “Oh my god, will they get to 5 songs in the countdown?”. They won’t, but the fourth song won’t appear until the Top 20

60-41: Wolfmother or nearest offer. Three dubstep tracks, so there’s plenty of time for people to complain that modern music sounds like noise. One track made famous because a much more interesting cover of it sung by a young woman dressed in 1920s outfits with a ukulele did the YouTube rounds. Adele appears (Rolling in the Deep), and everyone complains that one of the other songs from the album totally should have been there.

First mention of Amy Winehouse.

40-21: Richard Kingsmill admits the whole thing is fixed, and we all shuffle nervously. Several bands from Melbourne that people sort of vaguely know, and two TripleJ unearthed winners appear.

20-10: Songs that legitimately won Top 10 placings but who aren’t in the spirit of the music direction of 2012 Triple J. This are the tracks that will get you to cough up for the Triple J Hottest 100 CD (despite your resolve to never buy it again after last year)

Second Amy Winehouse mention.

9: That indistinguishably similar Australian hiphop sound which wasn’t the popular one

8: Something stonerish and so painfully slow, that Wolfmother seems preferable.

6 or 7: A band nobody in the room recognises. Everyone feels that little bit older. Somebody makes a “Get orf my lawn comment and means it”

5: The last electronic song of the count down. The drum and bass members of the party realise they can go home, but they’re giving a lift to the guitar band fan so they have to stick around.

4: Guitars, three piece, drummer and gimmick.

3: A band being given the TripleJ push. Critically acclaimed, and no discernable record sales.

2: The actual winner, with iTunes sales and CD purchases included.

1: Goyte. Something really slow, downbeat and depressing so the entire TripleJ nation feels bad about themselves for not knowing/liking/knowing the band before it was popular.

0: Everyone gets out their copy of Rockband/Guitar Hero. Much Pearl Jam is played across the nation.

Queensland Politicians and Twitter

Stephen Dann — Tue, 17 Jan 2012 12:53:11 +0000

It’s soon to be election season in Queensland, so here’s a handy list of political player Twitter accounts – in XLS and text, and a handy table.

Queensland state politicians XLS

Queensland state politicians (not on QLD MP Tweets) TXT

Surname, First name	Party	Twitter	QLD Parliament Role	Electorate
Bates, Ros	(LNP)	https://twitter.com/#!/rosbates	Shadow Minister for Government Services, Building Industry, Information and Communication Technology	Mudgeeraba
Bleijie, Jarrod	(LNP)	https://twitter.com/#!/JarrodBleijieMP	Shadow Attorney-General	Kawana
Bligh, Anna	(ALP)	https://twitter.com/#!/TheQldPremier	Premier and Minister for Reconstruction	South Brisbane
Campbell Newman*	LNP	https://twitter.com/#!/Campbell_Newman	Shadow Premier*	Ashgrove in waiting
Crandon, Michael	(LNP)	https://twitter.com/#!/MichaelCrandon		Coomera
Croft, Peta-Kaye	(ALP)	https://twitter.com/#!/PetaKayeCroftMP	Parliamentary Secretary assisting the Premier on the Gold Coast and the Commonwealth Games	Broadwater
Darling, Vicky	(ALP)	https://twitter.com/#!/DarlingMP	Minister for Environment	Sandgate
Davis, Tracy	(LNP)	https://twitter.com/#!/Tracy_DavisMP	Shadow Minister for Child Safety and Shadow Minister for Disabilities and Mental Health	Aspley
Dick, Cameron	(ALP)	https://twitter.com/#!/CamDickMP	Minister for Education and Industrial Relations	Greenslopes
Dickson, Steve	(LNP)	https://twitter.com/#!/SteveDicksonMP	Shadow Minister for Energy and Water Utilities	Buderim
Douglas, Alex	(LNP)	https://twitter.com/#!/AlexDouglasMP		Gaven
Dowling, Peter	(LNP)	https://twitter.com/#!/Peterdowling_MP	Shadow Parliamentary Secretary for Reconstruction	Redlands
Elmes, Glen	(LNP)	~~https://twitter.com/#!/Glen_Elmes~~ https://twitter.com/#!/Glen_ElmesMP		Noosa
Emerson, Scott	(LNP)	https://twitter.com/#!/scottemersonmp	Shadow Minister for Transport, Shadow Minister for Multicultural Affairs and Shadow Minister for the Arts	Indooroopilly
Finn, Simon	(ALP)	~~https://twitter.com/#!/sifinn~~https://twitter.com/#!/simonfinnmp	Minister for Government Services, Building Industry and Information and Communication Technology	Yeerongpilly
Fraser, Andrew	(ALP)	https://twitter.com/#!/AndrewFraserMP	Deputy Premier, Treasurer and Minister for State Development and Trade	Mount Coot-tha
Gibson, David	(LNP)	https://twitter.com/#!/DavidGibsonMP	Shadow Minister for Local Government and Shadow Minister for Sport	Gympie
Grace, Grace	(ALP)	https://twitter.com/#!/GraceGraceMP	Deputy Government Whip	Brisbane Central
Hinchliffe, Stirling	(ALP)	https://twitter.com/#!/S_HinchliffeMP	Minister for Employment, Skills and Mining	Stafford
Jarratt, Jan	(ALP)	https://twitter.com/#!/janjarratt	Minister for Tourism, Manufacturing and Small Business	Whitsunday
Johnstone, Mandy	(ALP)	https://twitter.com/#!/MandyJohnstone		Townsville
Jones, Kate	(ALP)	https://twitter.com/#!/katejonesmp		Ashgrove
Kiernan, Betty	(ALP)	https://twitter.com/#!/BettyKiernanMP	Parliamentary Secretary for Emergency Services	Mount Isa
Kilburn, Steve	(ALP)	https://twitter.com/#!/SteveKilburn		Chatsworth
Langbroek, John-Paul	(LNP)	https://twitter.com/#!/JPLangbroek	Shadow Minister for Police, Corrective Services and Emergency Services	Surfers Paradise
Lawlor, Peter	(ALP)	https://twitter.com/#!/PeterLawlorMP		Southport
McLindon, Aidan	(KAP)	https://twitter.com/#!/aidanmclindon		Beaudesert
Miller, Jo-Ann	(ALP)	https://twitter.com/#!/JoAnnMillerMP		Bundamba
Moorhead, Evan	(ALP)	https://twitter.com/#!/evanmoorhead		Waterford
Nicholls, Tim	(LNP)	https://twitter.com/#!/TimNichollsMP	Deputy Leader of the Opposition, Shadow Treasurer, Shadow Minister for Finance and Shadow Minister for Trade	Clayfield
O’Brien, Jason	(ALP)	https://twitter.com/#!/JasonOBrienMP	Chairman of Committees and Deputy Speaker	Cook
O’Neill, Mary-Anne	(ALP)	https://twitter.com/#!/MAONeillMP		Kallangur
Palaszczuk, Annastacia	(ALP)	https://twitter.com/#!/AnnastaciaMP	Minister for Transport and Multicultural Affairs	Inala
Pitt, Curtis	(ALP)	https://twitter.com/#!/Curtis_Pitt_MP	Minister for Disability Services, Mental Health and Aboriginal and Torres Strait Islander Partnerships	Mulgrave
Roberts, Neil	(ALP)	https://twitter.com/#!/neilrobertsmp	Minister for Police, Corrective Services and Emergency Services	Nudgee
Robinson, Mark	(LNP)	https://twitter.com/#!/MarkRobinsonMP	Shadow Minister for Main Roads, Fisheries and Marine Infrastructure	Cleveland
Ryan, Mark	(ALP)	https://twitter.com/#!/MarkRyanMP		Morayfield
Simpson, Fiona	(LNP)	https://twitter.com/#!/FionaSimpsonMP	Shadow Minister for Waste Watch, Shadow Minister for Community Services and Housing and Shadow Minister for Women	Maroochydore
Smith, Christine	(ALP)	https://twitter.com/#!/chrissmithmp	Caucus Secretary	Burleigh
Stone, Barbara	(ALP)	https://twitter.com/#!/BarbStoneMP		Springwood
Struthers, Karen	(ALP)	https://twitter.com/#!/karenstruthers	Minister for Community Services and Housing and Minister for Women	Algester
Stuckey, Jann	(LNP)	https://twitter.com/#!/JannStuckeyMP	Shadow Minister for Tourism, Manufacturing and Small Business	Currumbin
Watt, Murray	(ALP)	https://twitter.com/#!/MurrayWattMP	Parliamentary Secretary to the Treasurer and for State Development	Everton
Wellington, Peter	(IND)	https://twitter.com/#!/pwellingtonmp		Nicklin
Wilson, Geoff	(ALP)	https://twitter.com/#!/GeoffWilsonMP	Minister for Health	Ferny Grove

*Yes, I know, and frankly, Shadow Premier makes more sense than his actual title of Non Parliamentary Leader of the LNP.

Happy Election Season everyone!

It’s not a measuring contest

Stephen Dann — Sun, 15 Jan 2012 11:52:47 +0000

Think about it. A starship captained by Janeway, with co-pilot Leia Organa. The Blockade Voyager will be fast, small, and immensely in need of upgrade and repairs as Engineer Kaylee Frye tapes back together what the Borg and Empire just tried to blast apart. Heading up the rest of the onboard crew is First Officer Eleanor Ripley as the away team leader, and primary mecha pilot. No surface going exploration of anywhere doesn’t start with a flamethrower, minigun and grenade launcher being loaded onto the back of a powerlifter (it’s the only way to be sure). Diplomacy is negotiable, but if it needs to burn, explode or be pulverized, Ripley has the hardware at hand (just in case).

Ensuring that where they go contains trouble most identifiable is the combined team of Science Officer Donna Noble and Magic Officer Hermoine Granger. What ever the universe has, they’ll be able to spot it, catalogue it, and determine whether it’s run, befriend or shoot time. (Or which combination is best suited). For shipwise security, the corridors, ducts and ceilings are checked by Operational Security (~~Deputy Chief of Violence~~) River Tam.

On the flight deck, alongside pilot Kara “Starbuck” Thrace is Ensign Bella Swan who was rescued from a planet load of glow in the dark sparkling undead creatures. Swan and Thrace have a ragtag collection of mostly borrowed small craft in the hangar bay, depending on what they broke last week, and what wasn’t locked at the last starport they visited.

Rounding out the show is their go-to officer, Major Kira Nerys, who usually knows where to find them work, or at the very least, someone and something that deserves a considerable ass-kicking.

Teaching

Stephen Dann — Wed, 11 Jan 2012 05:40:56 +0000

I tend to joke about being the utility academic of my department, since I have a reputation for being able to teach any subject. Then I had a look at my career length teaching roster… and yeah, I can teach anywhere across the park. From 1997 to 2011, I have taught 52 classes, where the class is defined by having a unique course code per semester (eg three semesters of undergrad and postgrad marketing would count as six). This includes where I teach a combined undergrad/postgrad class (eg MKTG3024/MKTG7024 Social marketing) since I have a tendency to score the combined classes as a single, or the postgrad/undergrad as equivalent (even though they run separate sessions, different assessment etc). Basically, even with my discounting of subjects that are close enough to be considered the same (even when I had a case with e-Marketing that I never used the same book twice, or repeated any of the notes from the previous year, it still counts as one subject), I end up with 21 subjects

n	Course	Uni
1	Advanced Consumer Behaviour	ANU	Postgraduate consumer behaviour
2	Business Decision Making	ANU	Undergraduate statistics led decision making
3	Consumer Behaviour	Griffith	Undergraduate consumer behaviour
4	Directed Individual Studies	Griffith	Individual undergraduate supervised projects
5	e-Business (Web and Non Web)	U21	Electronic supply chains, fulfilment, non-web technology
6	Effective Business Decision Making	ANU	Postgraduate research led management decision processes
7	Electronic commerce (Not all Web)	QUT	Business to business electronic marketing
8	E-marketing (Web2.0)	ANU	Consumer led e-marketing, social media led marketing
9	Interactive Marketing (Web1.0)	Griffith	E-marketing in the HTML era
10	Introduction to Marketing	ANU	Undergraduate foundations of marketing
11	Marketing Communications (aka Advertising/IMC)	Griffith	Advertising, IMC, marketing communications for undergrads
12	Marketing in the 21st Century*	Griffith	Future facing discussion of trends, topics and scenarios for the future of marketing
13	Marketing Management	ANU	Planning and implementation processes in marketing
14	Marketing Strategy (undergrad)	ANU	Undergrad strategic decision making and planning
15	Non Profit and Public Sector Marketing	ANU	Politics, NGO, social marketing and gov’t campaigns
16	Postgrad Intro to Marketing	ANU	Postgrad Introduction to Marketing for students transitioning from non-marketing backgrounds
17	Services and Relationship Marketing	Griffith	One half services theory, one half Gronroos and the Nordic school of relationship marketing
18	Services Marketing	Griffith	Postgraduate services marketing
19	Social Marketing	Griffith	Marketing for social change (undergrad and postgrad)
20	Strategic Marketing (postgrad)	ANU	Plans and planning processes for strategic marketing decision making
21	Strategic use of IT	QUT	Apply computers to productivity in 2005

Throw in the textbook collection, and you’ve got most of a marketing major covered in writing or in person…

Lawrence, E, Newton, S., Corbitt, B., Lawrence, J., Dann, S. & Thanasankit, T (2001) Internet Commerce: Digital Models for Business (3^rd Edition), John Wiley Publishers, Brisbane
Dann, S. & Dann, S (2004), Strategic Internet Marketing 2^nd edition, Brisbane: Wiley
Dann, S. & Dann, S (2004), Introduction to Marketing, Brisbane: Wiley
Dann, S., Dann, S. & Gaskin, P (2006) ANZ Supplement 3^rd Edition to accompany Belch & Belch, Advertising and Promotion: An Integrated Marketing Communications Perspective, Sydney: McGraw-Hill.
Dann & Dann, Competitive Marketing Strategy, Pearson Education (2007)
Dann, Dann, Bennett & Solomon (2007), Consumer Behaviour, Pearson Education
Dann & Dann, Contemporary E-marketing, Palgrave (UK) (publication date 2011)

I have taught social marketing more times than any other subject – 10 versions of it over my carrer. It was my first subject I solo lectured, and to date, has been my highest scoring subject (4.5/5.0). It’s also been the most controversial (attracting an MA15+ label), and probably the most radical departure from classic marketing subjects you’ll ever find. I’ve taught and written about e-marketing / e-commerce issues more than anything else combined. Probably should try and get my e-marketing subject up and running… after I teach Marketing Research (subject #22) in Semester 2 2012.

Marks Modification is Magic

Stephen Dann — Fri, 11 Nov 2011 15:14:42 +0000

In one of the lectures, I promised a bonus of 2 marks to any paper that worked the words “Friendship is Magic” into the assignment. The Marking Criteria had a popup box of options, but I ended up using a mail merge with Achievement Unlocked messages, so I wanted to at least have some record of the magic unused marks criteria for this season

Popup Criteria

No
Yes, +2 Marks and a Fluttershy yay!
This assignment is 20% cooler +2 marks
Spike, take a scroll. This paper is +2 marks
Brony pride! +2
Pegasister pride! +2
Yes, these additional items are for you +2
Rarity endorsed. +2
Apple Jack approved +2
Bonus trombone routine! +2 marks
Banished to Moon. Gain 2 marks.
Resist Celestia! +2 marks

These were replaced with the “Achievement Unlocked” Messages

Achievement Unlocked: Courage of Convictions. Reasoned, reasonable and courageous case made to lecturer who may well have been unreasonable
Achievement Unlocked: Citation Station. More that 1000 words of end notes, footnotes and textboxes
Achievement unlocked: Comic Sans and Sensibility. Only paper to have used Comic Sans
Achievement unlocked: Footnotoriety: Most footnotes per square inch of text in the assessment
Achievement Unlocked: Friendship is Magic bonus points activated.
Achievement unlocked: Impressive. Most Impressive. I do admire the approach you’ve taken to the topic selection.
Achievement unlocked: My Little Bonus Points (Friendship is magic).
Achievement Unlocked: Tabula Rather – Largest volume of tables in the marketing plans

One year, I will actually have achievements coded into the subject :)

Reality Based Time

Stephen Dann — Sat, 01 Oct 2011 14:48:04 +0000

A reminder that West Australia, North Territory and Queensland will remain on Reality Based Time (what is generally agree to be called Standard Time), whilst New South Wales, Victoria, Tasmania, ACT and South Australia will move to Fantasy Time (Daylight Savings Time).

A further reminder that Standard Reality Time also has WA at UTC +8, NT +9.30 and Queensland +10 which we can all cope with quite well during the year, until the NSW/ACT/VIC crowd suddenly lose their grip and claim not to be able to calculate time zone differences with Queensland. It’s is a bit unfortunate that seems to happen around the same time as Fantasy Time takes effect, but then again, if you have to believe in a fantasy involving saving daylight, I guess it helps not to have to confront reality on a regular basis.

A final reminder that if you hear our favorite piece of Fantasy Time Trolling “but the curtains will fade”, and you take it seriously, and you get frustrated and riled up, well, sorry, but maybe if you weren’t so convinced of the magical nature of your clock setting shift, you might notice we’re mocking you. Probably not though, because the mystical woo seems very strong amongst the Fantasy Time followers.