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Social marketing is the adaptation and adoption of commercial marketing tools and techniques for social change. Social media marketing is the use of social networks, Web2.0, social media and networked word of mouth for marketing purposes. For a good head to head between the two terms, see Nedra Weinreich‘s post on social marketing covers the [...] In February 2007, I presented a seminar session on “Adding Commercial Marketing Thinking to Government Marketing” at the IQPC Government Marketing 2007. The take out from the two day session was clear – social marketing in Australia is accepted, succeeding, and being aided by two key factors – community engagement and the drive for evidence [...] Step 1. Talk to the intended audience Seriously, just talk. Ask the target audience about what they do that you’re looking to change. What do they like about the behaviour? What don’t they like? What would they do differently if you gave them a chance? What do they think you can do to help them [...] |
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