Category Archives: Social Marketing

Commentary on the application and adaptation of commercial marketing in the arena of social change.

Social Marketing is not Social Media Marketing

Social marketing is the adaptation and adoption of commercial marketing tools and techniques for social change. If you are looking for social media marketing services, go to Social Media Daily for their services. Social media marketing is the use of social networks, Web2.0, social media and networked word of mouth for marketing purposes. For a… Read More »

Social Marketing in the Australian Government Context

In February 2007, I presented a seminar session on “Adding Commercial Marketing Thinking to Government Marketing” at the IQPC Government Marketing 2007. The take out from the two day session was clear – social marketing in Australia is accepted, succeeding, and being aided by two key factors – community engagement and the drive for evidence… Read More »