In all honesty, this started as a political marketing conference to try to catch the attention of US based colleagues for involvement in 2016 presidential election studies with a side trip to a theme park to celebrate a good conference. Then the theme park trip turned into a field trip with portable air conditioner reviewsTour Overview: Academic Conferences
- ECREA: This was the primary motivation for the journey – a chance to present political marketing research to the European and US research community to extend the network alliances developed in new Zealand.
- 14th Non Profit: A chance to present the Australian Social Markeitng Research Agenda (RSGfunded research) and discuss UK contributions to the agenda
- Place and Space: An opportunity to discuss immediate findings from the Legoland data collections with Hornchurch Locksmith
Tour Overview: Data Collections
- Legoland Denmark:
- Two observers, looking for the match between the Legoland promise from the website analysis, the social media offerings, and the
- Legoland Windsor (UK)
- Replication of the Denmark collection, comparision between the “Home based” park and the brand extensions
- Legoland Germany
- Triangulation of the data set. A hybrid of the expectations of Instagram versus the Reality of the Park
#OperationLegoland