Publications

Solo
Dann, S (2007) “Lifestyle sponsorships and player lifestyle breaches: Opportunity, not loss” Monash Business Review, Volume 3, No. 2, July 2007 [Full Paper online at http://www.buseco.monash.edu.au/gsb/mbr/full-papers.php], DOI: 10.2104/mbr07023

Dann, S (2007) “Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns” Social Marketing Quarterly 13(1) 54-62, DOI: 10.1080/15245000601158390

Dann, S (2008) Applying Services Marketing Principles to Postgraduate Supervision, Quality Assurance in Education, 16 (4) 333-346, DOI:10.1108/09684880810906481

Dann, S. (2008) Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing, Social Marketing Quarterly, 14(2) 1-9, DOI: 10.1080/15245000802034739

Dann, S (2010) “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research (2009, in print) doi:10.1016/j.jbusres.2009.02.013

Dann, S (2010) Twitter content classification, First Monday, 15 (12)- 6 December 2010, http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2745/2681

Joint Authored
Graham, P. & Dann, S (1995) “Banning tobacco advertising: Effective control or mere puff?” Accountability and Performance, 1(3).

Dann, S. and Graham, P. (1996) “The Internet: A Potential Promotional Medium for Smoking” Accountability and Performance, 2(1).

Graham P, and Dann S (1997) “Banning Tobacco Advertising: The Australian Example” Journal of Contemporary Issues in Business and Government 3(2): 11–17

Dann, S. and Dann, S (1998) “Cybercommuning: Global Village Halls,” Advances in Consumer Research, Vol. 25:379-385

Dann, S. & Dann, S (2001) “Ethics of Using Princess Diana’s Image in Seatbelt Campaigns”, Media Ethics, 2(2), 25-26

Dann, S. Harris, P, Mort, G. Fry, M.L. and Binney W (2007) Reigniting the Fire : A contemporary research agenda for social, political and non profit marketing, Journal of Public Affairs, 7 pp291-304 DOI: 10.1002/pa.269

Dann S, and Hughes A, (2008) Australian Political Marketing after Kevin07: Lessons from the 2007 Federal Election, Monash Business Review, 4 (1) April 2008, DOI: 10.2104/mbr08010

Dann, S and Fry, M-L (2009) “Benchmarking road safety success: Issues to consider”, Australasian Marketing Journal 17 (4) 226-231

Hughes, A and Dann, S (2009) Political Marketing and Stakeholder Engagement, Marketing Theory 9(2) 243-256

Operation #TrebuchetList now in order…