Tag Archives: Academic marketing

AMA (2007) to replace AMA (2004).

I’m torn. I want to cry.  Seriously, I actually want to cry tears of frustration and tears of joy. First.  Thank you to Diva Marketing Blog for alerting me to the change in the wings – AMA’s Proposed New Definition Of Marketing AMA (2007) looks like this Marketing is the activity, conducted by organizations and… Read More »