My Christmas gift shipped on the 23rd – the formal release of the AMA (2007) definition.* Now that precursor material I was working on can go live – officially. Merry Christmas Intertubes! * I’d preleased and jumped the embargo back at ANZMAC on the Dec3-5 :), and maybe just jumped the embargo
Policy matrix? or a good map of campaign promises?
I’m torn. I want to cry. Seriously, I actually want to cry tears of frustration and tears of joy. First. Thank you to Diva Marketing Blog for alerting me to the change in the wings – AMA’s Proposed New Definition Of Marketing AMA (2007) looks like this Marketing is the activity, conducted by organizations and… Read More »