Tag Archives: ANZMAC Paper

The Life and Death of Marketing

Born the child of Necessity and Invention in 1935, marketing has had a tumultuous life. Declared dead on multiple occasions, it has been simultaneously buried and praised in a manner befitting of hybrid of Schrödinger’s Cat and Shakespeare’s Caesar. Utilising a Whovian construct of death as a means to resurrection (and career enhancement), marketing has been able to die as frequently as has been required to support authoritative statements by senior figures in the academy yet still show up for work on Monday. This paper finds that marketing is indeed dead, insofar as dead means alive and alive means we have a discipline and a continuing day job