Disengagement in the New Media

Foyer of the w:en:Australian Parliament

Image via Wikipedia

I spent the morning at a seminar on politics and technology where noticable by the absence was the technology, and present by the ministerial load was the politics.

Three observations of the session

1. Senator Joe Hockey plays a character in Parliament.  Given he registered his own namespace domain name in 1996, he’s got geek blood.  He showed his colours for a few seconds, remembered that journalists and political types were present, and reverted to his party endorsed yobbo bloke persona.

2. Senator Kate Lundy is awesome.  She had five minutes and said more useful stuff in that time than most people did for half hour speeches.  Still, if you have someone who has to leave 20 minutes after the start of the session – give them the first question, not the second one.  Poor form moderator, poor form.

3. The event was so horribly managed it was frustrating. I walked out of the last session frustrated at the inept management – if you’re going to do a panel of Web2.0 and political campaigns, and open the floor to discussion, you might want to let the audience engage in the debate.  Moreover, if this was a showcase event of politics and technology, bring the wireless networks and have the technology.

This panel concept was an old media dinosaur town hall smashed into 55 minute windows with brief intermissions for commercials.  Two five person panels sitting around talking about politics and technology should have been a full day session.  Hell, the first guest could have used 90 minutes easily.

All up, I’m probably not going to attend future sessions of this nature if I have deadlines, due dates or a better offer from a SPSS analysis output (unless Senator Lundy is speaking for longer on technology. Then I’m there)

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Obama Knuckle Bump

Disclaimer: I am a total comic book / cartoon superhero fanboy.  Wonder Twins and the *cartoon* version of the Thing aren’t exactly high brow in cartoon fandoms, and here’s me proudly touting my wares of LOLDEMOCRAT.

Obama Respect Knuckles I: Wonder Twins

Form of…THE PRESUMPTIVE PRESIDENTIAL NOMINEE!

Presidential Nominee Ring! DO YOUR THING!

In which Team Obama becomes unstoppable and awesomely capable of lifting cars and throwing them at Republicans.

For the record, the Vice President Gleek. It makes sense.

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Vale Erick Wujcik

Amber Diceless Roleplaying Game

Image via Wikipedia

Erick Wujcik . . . creator of the Teenage Mutant Ninja Turtles roleplaying game and the Amber Diceless RPG, died June 7. (via  Steve Jackson Games, Palladium press release)

Of the games in my collection, Palladium holds the pride of the pack.  Two of my all time favourite series are Wujicik creations, The Teenage Mutant Ninja Turtles® RPG, and Ninjas & Superspies™.  The spiritual heart of my office at ANU has two drawers full of RPG manuals bought off eBay to replace the ones I lost, gave away or lent with no intent of retrieving.   When you open the drawer, the name Wujcik leaps up from the files, enticing you into a world of mutant animals, complex tables, and copious hours of scheming, plotting and dice rolling… and that’s just creating a character before you start playing.

Thank you Erick.

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What can save Twitter?: Downtime, User shedding and paid accounts

Twitter 6x6

Image by Steve Woolf via Flickr

Another “Twitter is doomed” post because the system dropped below some magic marker line in the last week and probably has an uptime of 95%. (Royal pingdom scores it at 96%) Clearly it’s all over at 95% uptime.

Does anybody who writes about Twitter play World of Warcraft? They take the servers down deliberately for several hours a week. Rolling reboots just happen with a 15 minute warning. Periodically you just can’t get into your server. Clearly, World of Warcraft’s success is killing it. Hence, World of Warcraft is over people. Move to a new game.

In my professional marketing opinion, there are three things Twitter could do right now to improve server performance – charge for follows, charge for API, and demarket the service. None of these suggestions mean the service is dead. It’s well alive, and here’s some tune up exercises to make it a little more robust.

1. Pricing

All accounts can post unlimited tweets for free. Twitter needs content to create value for the user base (hello Livejournal, remember that? Free accounts generate the content that make the paid accounts valuable).

Free and subscriber accounts get a base of 200 follows. Users can purchase an additional 200 Follow credits for a flat fee of $5/month for 200, or $50/200 for 12 month package. This could dramatically cut the auto-follow spam accounts out of the system (or compensate twitter for their drain on service). A power user like Robert Scoble would be up for $105 a month. If Scoble is getting $105 or more value from following 21,145, then it’s a cheap deal. If not, then it’s good time for Robert to cutdown on the number of people he follows.

Business rationale: Based on a remark from the series of posts on scaling microblogs series at Hueniverse,

Going through a timeline request, the server first looks up the list of people the user is following. Then for each person, checks if their timeline is public or private, and if private, if the requesting user has the rights to view it. If the user has rights, the last few messages are retrieved, and the same is repeated for each person being followed.

Lower the number of follows per user to a level that the user self moderates as valuable, and you’ll lower the number of calls to the timeline. Given free accounts can have at least 45000+ follows (that’s the highest score on a spambot account I’ve personally), that’s a lot of database work. Charge for the use of follows and the abuse of the system should decline rapidly.

2. API Access

Separate desktop client API accesss with a registered protocol for the clients (since they’re an asset in spreading the Twitter experience) from the services that use the Twitter API (eg Harvest or even Remember the Milk‘s twitter system). In short, if your device helps people access Twitter, you get the free API. If your device piggybacks on Twitter, you can pay your way.

Set basic API developer access at Free, with enough features to be useful for encouraging open source developers to give it a look. But at the same time, free should buy you what you pay for – if you want mission critical applications to use the Twitter infrastructure, you should be investing in the system that supports you. Paying for access to tiered levels of the API is a business model option that is effectively a licence arrangement between two businesses. If your business model relies on a free account service never charging you for the use of their systems, change the model.

Business rationale: Free API to get development started, and cheap rent/low risk investment levels will continue to encourage the use of the API to make new products, services and keep development happening outside of the big chequebook businesses. Pricing also means that the businesses draining the service with API calls and server loads are chipping in cover their costs, and a “cost per API call” billing structure would bring about dramatic rewards for API efficiency at the programmer/client side.

3. Demarketing

Back in 1971, Kotler and Levy put forward an ideas that marketing was fully capable of reducing the number of users of a service in order to increase business performance through demarketing. Twitter is having scaling problems due to being too popular, too soon, and the system’s not ready for it. So, Twitter should look to alternate ways and means of dealing with the demand through shutting down periodically. Make Monday “TweetFree Day” (and set the Monday to run from the dawn on New Zealand’s Monday if they want 30 hours down time). Shut the service off for a full week – with the exception of the delete account button. If you can’t go seven twitter free days, you can delete your account and start up at FriendsFeed (who are going to have to suffer a Twitteresque server melt soon)

Business rationale: Deal with the scaling issues by scaling down Twitter use and users. Decrease the followers per account at the extreme end of the bell curve. Twitter should shed heavy load people onto other services. Sack clients. Block APIs if the APIs are killing the system.Twitter is a free service, with an open API, and not supported by subscription, sponsorship or advertising and it’s been insanely useful. Given we’re not paying for it through any visible means right now, maybe we could expect a freeware web service to have a reliability of freeware.

Six principles of leadership

claimingthecity

As part of the Grad Cert assessment this semester, I was asked to formulate a list of six principles of effective leadership.  I chose to state them as series of named laws….named after a few recognisable captains of the cinematic genre (and my own law, of course)

  1. You’re not the Commodore unless someone else buys you the hat (Sparrow’s Law)
    Leadership only counts if you’re leading, and the people you’re leading recognise it’s happening and actually follow.

  2. Captain stays on the ship, 2IC takes the risks if the captain can’t be easily replaced (Riker’s Law)
    Good leadership involves delegation. If you’re doing everything by yourself without trusting those around you to deliver, you’re not the leader

  3. First one on the boat, last one off the boat (Morpheus’s Law)
    Responsibility for the overall outcome is yours, and you look out for your crew by ensuring their wellbeing as part and parcel of the role

  4. Ranking officer on the ship gets final say (Trinity’s Law)
    Doesn’t matter what the chosen one says or thinks, the Captain still is the Captain, and has to make the big calls

  5. Diplomacy is the art of saying nice doggy until you find a big enough rock. Captaincy is the timely delivery of appropriately sized rocks. (Dann’s Law)
    Leadership is a facilitating role that only functions to make other things happen – you don’t lead for the sake of leading, you lead to make something that needs to be done happen, either proactively or reactively as the situation requires.

  6. Captain’s knock
    As the most senior role, you’ve got the most responsibility when things break down, or when the heavy lifting is most needed, or the hardest workload needs to be taken.