Still safely retired from politics.
Tomorrow, back to just writing about it, and not having to come out of retirement and into the battlefield.
Tonight, new Prime Minister, new direction and an interesting period in Australian history to unfold.
On Saturday, Nov 24, the outcome of the Australian election will determine whether I stay a political marketing researcher who lives on the sidelines, observing, recording and generally theorizing away happily… or whether I come out of retirement and back into the battleground
To celebrate my impending uncertain future, I spent the day working on a political marketing paper, and redefining the concept of “political marketing” at the definition level.
Depending on Saturday’s results, I may have to go off and redefine political marketing at the practical level as well…
Policy matrix? or a good map of campaign promises?