Second analysis of the budget using tag clouds, after key phrases have been coded so that “1.8 per cent per year per child per family” style phrases didn’t make ‘per’ the most common word. additional announce australia australian budget build care challenges child commitments cost deliver earnings economic economy education families finance fiveyears fouryears fund… Read More »
Source: ShutterstockAs the US election draws nearer, the Democratic Party of the US is preparing for defeat, and laying the groundwork to sweep itself out of power, out of office and off the radar for another few years with the pre-emptive tagging of Ralph “The Grinch” Nader as the reason for their loss. It’s baffling… Read More »
There is no single strategy or magic bullet approach to using political marketing for electoral success – instead, the political marketer needs to balance the various aspects of the campaign to be able to meet the opponent’s challenge, and respond accordingly.