Image via Wikipedia I spent the morning at a seminar on politics and technology where noticable by the absence was the technology, and present by the ministerial load was the politics. Three observations of the session 1. Senator Joe Hockey plays a character in Parliament. Given he registered his own namespace domain name in 1996,… Read More »
A short time ago, in an electorate quite nearby, there was an election. A small matter, and one which Andrew Hughes and I spent a good deal of time watching, analysing and trying to write up to meet a series of deadlines around the same time as the vote was on. The end results of… Read More »
There is no single strategy or magic bullet approach to using political marketing for electoral success – instead, the political marketer needs to balance the various aspects of the campaign to be able to meet the opponent’s challenge, and respond accordingly.