Tag Archives: Social Marketing

World Social Marketing Conference (Post Event Reflection)

I have to admit to still being somewhere between Cloud 9 and a state of shock over the sheer intensity of the conference, and my successes at the Conference.  The Good First and foremost, a massive thank you to TCP and to the National Social Marketing Centre for the event.  I had the honour of… Read More »

Social Marketing is not Social Media Marketing

Social marketing is the adaptation and adoption of commercial marketing tools and techniques for social change. Social media marketing is the use of social networks, Web2.0, social media and networked word of mouth for marketing purposes. For a good head to head between the two terms, see Nedra Weinreich‘s post on social marketing covers the… Read More »

Social Marketing in the Australian Government Context

In February 2007, I presented a seminar session on “Adding Commercial Marketing Thinking to Government Marketing” at the IQPC Government Marketing 2007. The take out from the two day session was clear – social marketing in Australia is accepted, succeeding, and being aided by two key factors – community engagement and the drive for evidence… Read More »