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The last public seminar from the East Coast Roadshow Tour: ANU, School of Marketing Management and International Business, OCtober 15 Evidence based intervention has become the touchstone phrase for social marketing, public health and policy development in Australia in the recent years. The recent release of the Australia: The healthiest country by 2020 [...] October 12th, 2009 | Tags: eastcoastroadshow, Marketing, Social Marketing | Category: Marketing, Social Marketing | Comments are closed Recent decisions by the UK government for serious investment in social change have brought up the spectre of spending money in bulk with the predictable results of another round of “Government spends X amount in wasteful spending of X amount” style commentary by the media.. It’s a traditional story, one steeped in time, mystery, and [...] July 23rd, 2009 | Tags: Marketing, Social Marketing | Category: Marketing, Social Marketing | Comments are closed From How-do via @chiefmaven…. The NHS North West’s drive to improve the health of the region’s population through a sustained social marketing campaign is seemingly coming under attack from numerous London-based newspapers – newspapers that seem to have misinterpreted what social marketing actually means. Two things leap out of the How-do article. First, [...] July 23rd, 2009 | Tags: Marketing, Social Marketing | Category: Marketing, Social Marketing | Comments are closed I have to admit to still being somewhere between Cloud 9 and a state of shock over the sheer intensity of the conference, and my successes at the Conference. The Good First and foremost, a massive thank you to TCP and to the National Social Marketing Centre [...] October 8th, 2008 | Tags: #WSMC08, Academia, conference paper, definition of marketing, Marketing, Observations, Philip Kotler, Social Marketing, World Social Marketing Championships, World Social Marketing Conference | Category: definition of marketing, Marketing, Social Marketing | 3 comments - (Comments are closed) Social marketing is perpetually on the rough end of the pineapple with what we set out to achieve – a competitive alternative to sex, drugs, rock & roll lifestyles, high fat food, chocolate and high speed driving. We need all the firepower of the commercial techniques and then some – commercial marketing is smart enough [...] December 17th, 2007 | Tags: Social Marketing | Category: Social Marketing | Comments are closed |
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