Category Archives: Social Marketing

Commentary on the application and adaptation of commercial marketing in the arena of social change.

East Coast Roadshow Redux: ANU Public Seminar, October 15, 2009

The last public seminar from the East Coast Roadshow Tour: ANU, School of Marketing Management and International Business, OCtober 15 Evidence based intervention has become the touchstone phrase for social marketing, public health and policy development in Australia in the recent years. The recent release of the Australia: The healthiest country by 2020 report by… Read More »

Social Marketing: Why definitions matter

From How-do via @chiefmaven…. The NHS North West’s drive to improve the health of the region’s population through a sustained social marketing campaign is seemingly coming under attack from numerous London-based newspapers – newspapers that seem to have misinterpreted what social marketing actually means. Two things leap out of the How-do article. First, it’s great… Read More »

World Social Marketing Conference (Post Event Reflection)

I have to admit to still being somewhere between Cloud 9 and a state of shock over the sheer intensity of the conference, and my successes at the Conference.  The Good First and foremost, a massive thank you to TCP and to the National Social Marketing Centre for the event.  I had the honour of… Read More »