Image via Wikipedia I spent the morning at a seminar on politics and technology where noticable by the absence was the technology, and present by the ministerial load was the politics. Three observations of the session 1. Senator Joe Hockey plays a character in Parliament. Given he registered his own namespace domain name in 1996,… Read More »
A short time ago, in an electorate quite nearby, there was an election. A small matter, and one which Andrew Hughes and I spent a good deal of time watching, analysing and trying to write up to meet a series of deadlines around the same time as the vote was on. The end results of… Read More »
Second analysis of the budget using tag clouds, after key phrases have been coded so that “1.8 per cent per year per child per family” style phrases didn’t make ‘per’ the most common word. additional announce australia australian budget build care challenges child commitments cost deliver earnings economic economy education families finance fiveyears fouryears fund… Read More »
Source: ShutterstockAs the US election draws nearer, the Democratic Party of the US is preparing for defeat, and laying the groundwork to sweep itself out of power, out of office and off the radar for another few years with the pre-emptive tagging of Ralph “The Grinch” Nader as the reason for their loss. It’s baffling… Read More »
There is no single strategy or magic bullet approach to using political marketing for electoral success – instead, the political marketer needs to balance the various aspects of the campaign to be able to meet the opponent’s challenge, and respond accordingly.