Tag Archives: conference paper

2008 Annual Report – The Year in Work Recognised Outputs

The To Done List from 2008 (thus far…)

I do need to preface this list by pointing out that I’ve included the blanks on the annual report to indicate what my workplace recognises as outcomes in a year. I still feel a little bit disgruntled with the performance for 2008 (three rejected papers, a few missed shots, and some stuff from 2007 which I haven’t converted into anything yet is getting towards time expiry.)

It’s small wonder I’m feeling tired.

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Just one of those days

Thursdays seem to be my specialty at the moment (I majored in Friday with a minor in Saturday evenings)rainbow2

It started with an e-mail from the editor of a book where I’d contributed a chapter (albeit two months later than deadline) who had the reviews back, and gave me 16 days (total) to make the changes.  The reviews were a touch inconsistent – one reject outright, one minor improvements and much praise.   The editor went with the minor improvements option.  So my fourth book chapter for the year is going ahead after I shipped back the requested changes today.

I followed up that shipment by sending my Journal of Business Research paper on the new definition of social marketing back to the editor with the minor formatting and editorial patchwork complete.  That

This was followed by confirmation that my coauthored paper with Andrew “Political Marketing” Hughes has been accepted and queued up for publication in Marketing Theory.  We knew unofficially, so the official word was much welcomed given that paper started life in July 2005, and will probably appear somewhere in 2010.

Backing up from that news was confirmation from my lecturer (see, I am a student) that my article on using services marketing theory for RHD supervision for Quality Assurance in Education had come out this morning. Literally this morning.  Never rains but pours they say.

That brings the 2008 running total of five journal publications (MBR, SMQ, AMJ, MT, JBR) accepted for publication or published, one revision awaiting a final decision, and three more papers under various stages of review around the place.

Plus, there’s the three ANZMAC papers left to present, (on top of the four papers already presented) before we get into the subject of four book chapters (multiauthor projects) and that ever present textbook I’m writing.

Not bad progress at the 5/6th of a year mark.

World Social Marketing Conference (Post Event Reflection)

I have to admit to still being somewhere between Cloud 9 and a state of shock over the sheer intensity of the conference, and my successes at the Conference.  Oxford Room

The Good

First and foremost, a massive thank you to TCP and to the National Social Marketing Centre for the event.  I had the honour of working in with the two teams by running the WSMC twitter account.  I owe a massive debt of thanks to Patrick Ladbury at the NSMC for letting me set up and run the WSMC twitter account.  Thank you.  It’s a tribute to you and the Centre that I was able to come into the picture at the last moment and just slot into the framework.

The Brilliant

Philip Kotler.  This man is one of the most seriously impressive people I’ve had the honour to meet, and to hear him talk about social marketing in person is an amazing privilege. This man is a living legend in the marketing business, and a genuine icon of the commercial marketing sector.  He was there at the opening of the conference, and was present and participating throughout the entire process. I know many key note speakers fly in, speak, and fly out.  He was there in the sessions, listening, learning and observing the progress of the discipline he helped build from a great idea to powerful social force.


Kotler, P, Dann, S and Dann, S (2008) Social Marketing Conference Photo, World Social Marketing Championships, Brighton
Kotler, P, Dann, S and Dann, S (2008) Social Marketing Conference Photo, World Social Marketing Championships, Brighton

I have a signed copy of the Kotler and Lee (2008) Social Marketing text, and I was lucky (and bold) enough to be photographed with Kotler, and have my photo taken with Nancy Lee (my social marketing icon).

Lee, N and Dann, S (2008) Social Marketing World Championship Dinner, Brighton

Lee, N and Dann, S (2008) Social Marketing World Championship Dinner, Brighton

The Downright Astonishing

I was named as one of the 18 senior social marketing figures.  The conference held a lunch time breakout session to have “Lunch with senior social marketeers”.  The list of names of the Social Marketing “Team of the Century” (as I’ve taken to calling it)

  • Clarence Room – Philip Kotler & Nancy Lee
  • Sandringham Room – Bill Smith & Seynabou Mbengue
  • Osborne – Rob Donovan & Tane Cassidy
  • Lancaster Room – Gerard Hastings & Alan Andreasen
  • Edinburgh Room – Francois Lagarde & Jeff French
  • Ambassador Room – Sue Peattie & Doug McKenzie Mohr
  • Library – Craig Lefebvre & Katherine Lyon Daniel
  • Surrey Room – Stephen Dann & Ray Lowry
  • Gloucester Room – Sameer Deshpande & Juan Manuel Urrutia

I am honoured and humbled to be in the same line up as these icons of the business.  I was affectionately referring to the conference as the World Championships of Social Marketing, and I think I can comfortably say I walked out of the event with a title belt and a baggy green cap as part of the World Championship squad.

The Future

This conference involved me staking a major bet on the production of a new definition of social marketing which paid serious dividends.  The full paper based on the conference presentation has provisionally been accepted into the Journal of Business Research with no changes.  There’s interest in the methodology used in the paper from another journal.  People were literally screencapping the definition with digital cameras. This was the biggest event of my career, and one of the most amazing days of my life to stand before peers, icons and idols, and put a legitimate claim on defining the meaning of social marketing.

There’s much more to recap and write up from the event for the next few days. For now, I’ll just settle with being extremely honoured and humbled to be part of an amazing event.

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Sports Marketing Association Conference

One accepted paper later, and I’m off to the Gold Coast in July. I’m waiting for a bit of clarification on the status of the reviewer comments (aka I had an abstract acceptance e-mail and I submitted a chapter), although that doesn’t impact on the key take out point… live on stage at the 6th Annual Conference on Australia’s Gold Coast, July 16-20, 2008.

This paper was the one that spawned the sports marketing reference + notes set in the previous post. So the reference list works quite well, thank you.