The AMA (2007) definition is a big upgrade from the AMA (2004), and a robust looking definition that’s only had a scarce few weeks to find its feet, and already looks to be able to handle most of the task of defining marketing for what it is, should be, and will become in the future
Posts tagged ‘definition of marketing’
Brief Commentary on AMA 2007 Definition of Marketing
February 7th, 2008
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This blog was produced on systems that also process 80s music, boybands and marketing textbooks
This blog was produced on systems that also process 80s music, boybands and marketing textbooks
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