“Back in the Game” May 12, 2008
by Hryckowian (Image from Flickr)

Presumptions, presumptions, presumptions.  Marketing College has a post about marketing used by the “bad guys”
However, we’re also aware of that other element that is out there. The “bad guys”. The people that prey on the suffering of others to bring in their income. Among the [...]

http://www.mc-attack.de/
A curious thing, the advertising game.  Particularly when you look beyond the initial message, and ponder what it could mean that your role in the video game is to destroy hamburgers, with coins, whilst they advance on the Golden Arches(TM) logo…and if the hamburger comes into contact with you, your character dies.
Hamburgers attack. You defend. [...]

The AMA (2007) definition is a big upgrade from the AMA (2004), and a robust looking definition that’s only had a scarce few weeks to find its feet, and already looks to be able to handle most of the task of defining marketing for what it is, should be, and will become in the future

There is no single strategy or magic bullet approach to using political marketing for electoral success – instead, the political marketer needs to balance the various aspects of the campaign to be able to meet the opponent’s challenge, and respond accordingly.