Tag Archives: Social Marketing

East Coast Roadshow Redux: ANU Public Seminar, October 15, 2009

The last public seminar from the East Coast Roadshow Tour: ANU, School of Marketing Management and International Business, OCtober 15 Evidence based intervention has become the touchstone phrase for social marketing, public health and policy development in Australia in the recent years. The recent release of the Australia: The healthiest country by 2020 report by… Read More »

Social Marketing: Why definitions matter

From How-do via @chiefmaven…. The NHS North West’s drive to improve the health of the region’s population through a sustained social marketing campaign is seemingly coming under attack from numerous London-based newspapers – newspapers that seem to have misinterpreted what social marketing actually means. Two things leap out of the How-do article. First, it’s great… Read More »

Happy Birthday Social Marketing

Image by Dr Stephen Dann via Flickr It was thirty eight years ago today, Kotler and Zaltman taught the band to play They’ve been going in and out of style But they’re guaranteed to raise a smile. So may I introduce to you The act you’ve known for all these years, Kotler and Zaltman’s Social… Read More »